We’ve built Phireworks to help you learn how other product builders acquired their first users and how you can apply what worked for them. Today we’ll be sharing one of many bite-sized & actionable case studies that you can find in your Phireworks dashboard.
💌 Ask people in your network to tell others about you
Unicorn Platform, an online landing page builder, had growth success by getting support from friends. Most people think they start with a network of zero people, but the reality is you already have a ton of people in your network. These can be friends, family members, Linkedin connections, Facebook friends, phone contacts and even members from communities you participate in. Don’t think that the people around you don’t matter, because they’re not the target audience. By connecting with them, you tap into dozens of 2nd and 3rd connections where your target audience might just be hanging out.
What if you could turn everybody around you into a marketer for your business?
💡 Here’s how
1 - Go through your phone’s contacts and start with the people you’re close to
2 - Send them a message about the product you’re working on and if they’d be willing to share it with their friends to help promote it. They can either forward your message, post it on their facebook or connect you directly with a potential customer they know.
3 - Do this with the people you’re connected with on Facebook, Linkedin, Instagram, etc.
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