How open profiles helped Github acquire 6,000 users pre-launch
Before Github launched, they had a beta program for early users. By the time they officially launched, they already had 6,000 users. Github made an inherently viral product. The first users they would onboard, started sharing their code on GitHub through a single link. So their profiles were being shared by the users left and right, which increased the traffic to the Github website significantly. When people would visit these open profiles to view the code their friends had shared, they could sign up for the beta program themselves to start sharing their own code on Github.
People like to show off. By giving your users open profiles, or unique pages that they are eager to share with their friends, you build a powerful marketing engine.
💡 Here’s how
1 - Make a list of the things your users are or will be producing/getting through your product.
2 - Brainstorm ideas of how a public page could look like for your users. What could they be sharing with the world?
3 - If your users get designs, you can give them their own page with their designs, so they can share it with others. If your users are collecting analytics data for their website, perhaps you could give them a public page where they can choose to share their stats with the world.
Good luck working on growing your project this week!
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